Did You Know…. Ads, Ads–Everywhere An Ad

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276 – August, 2026

By Michael Canalizo

In the world of purebred dogs, there has never been a shortage of pride in our accomplishments–or in the creative ways we choose to share them. From the printed pages of the AKC Gazette to today’s instant digital platforms, advertising has long been part celebration, part strategy, and part mirror of how the fancy sees itself.

In our corner of the purebred dog world, pride in achievement is both natural and well-earned, though the degree to which it is displayed can sometimes invite debate. And today, there seems to be no limit to the ways people can get their message out.

Historically, options were limited to a select number of periodicals and publications, with the AKC Gazette—first printed in 1889—standing as one of the most popular and influential sources. It was the “Doggie Bible” for everything from AKC rules, regulations, fines, suspensions, and judging approvals to regular kennel features highlighting important foundation kennels such as Blakeen Poodles and Afghan Hounds, Giralda Farms, Long-Worth German Shepherd Dogs, and Rock Ridge Bedlington Terriers.

The AKC Gazette also highlighted recent Best In Show winners as part of its regular coverage, while exhibitors could purchase ads in the “Spotlighting the Shows” section. The format was straightforward: the dog’s name, owner, award, and event, with little else added. Placements ranged from class wins to major Bests and Specialty awards, and the advertising was aimed largely at the broader conformation fancy.

Click here to read the complete article
276 – August, 2026

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Posted by AnthonyA on Aug 27 2026. Filed under Current Articles, Featured. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.