The Changing Face of Our Enemy

Dr. Carmen Battaglia

Marketing specialists, military commanders, lobbyists, Animal Rights Activists and successful business men have several things in common. They are all prone to study and focus on the successful strategies of others if it furthers their goals and objectives. The best are good learners who believe it is important to know what and how their opponent thinks, recruits and functions. They also have a need to know how they can grow the size of their organization’s foot print.

Given my background and love for dogs, and the constant threats against them seen daily in our local communities, I was motivated to study this problem and write this article. This exercise caused me to learn more about the strategies used by our enemies and our competitors. My approach was to focus on learning what they do and how they use technology and information. It quickly became obvious that my efforts would require a significant investment of time and effort. My search led me to study different groups, each with well-developed aggressive working agendas. I became more convinced that I was on the right track when I learned that our enemy and our competitors both use print and social media, TV and internet technologies. With these tools, they reach wide audiences and many sympathizers. While the average person has little interest in learning what and how organizations grow or accomplish their objectives, for me it was key to understanding our enemy and our competitors. My efforts quickly brought to light that each were capable of taking a bad review, a negative report, a dog incident or a religious message to promote their cause or mar a reputation. I learned that both preferred to use the technical tools of the media because they could quickly adapt and alter their message in order to influence others and spread the “truth” as they see it.

This paper was aimed at understanding their goals in the context of the many combinations of methods they are willing to use. My efforts ultimately led me into the territory of four organizations, each with a different working agenda and target audience. The common denominator for each was their ability to adapt, combine ideas, and carefully craft their messages. For these reasons I called this paper The Changing Face of Our Enemy.

Short URL: https://caninechronicle.com/?p=152582

Posted by Alex on Oct 26 2018. Filed under Current Articles, Featured. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.