NBC Expands Canine Sports Coverage with The Purina Pro Plan Incredible Dog Challenge
Sit. Stay. Surf? The nation’s premier canine sports competition – the Purina Pro Plan Incredible Dog Challenge – is bringing top canine athletes together to compete for gold on NBC and streaming on Peacock. The Incredible Dog Challenge, now in its 27th year, features several competitions, including agility, weave pole racing, freestyle flying disc, diving dog, fetch it, and the fan favorite Surf Dog competition.
Sports fans can tune into the Western Regional Competition, airing on September 8 at 2 p.m. ET on NBC and streaming on Peacock to see which canine competitors have what it takes to make it to the National Finals, which will be hosted at Purina Farms outside St. Louis later this year. The Western Regional Competition, held in Huntington Beach, California, brings together top dogs representing eight states to compete in challenging agility courses, perform high-flying disc routines, go head-to-head in weave pole racing, and take a running leap off a 50-foot dock to set distance records in the diving dog event. The competition also features the much-loved Surf Dog competition, where dogs catch waves.
“By expanding our partnership with NBC, we’re able to bring our Purina Pro Plan Incredible Dog Challenge to an even broader audience of dog lovers,” said Eric Willis, Chief Marketing Officer at Purina. “We can’t wait for more people to tune in to see the extraordinary abilities of canine athletes from across the country, as well as the incredible bonds they share with their humans on and off the field. This new partnership is just one example of how Purina is bringing pets and pet lovers together through sports.”
The winners from the Western Regional Competition will face off against the winners from the Eastern Regional Competition, now streaming on Peacock, when NBC and Peacock present the National Finals on December 1.
The Purina Pro Plan Incredible Dog Challenge is the latest addition in the long and successful partnership between Purina and NBC Sports, which includes co-creating the National Dog Show that airs each Thanksgiving Day on NBC. Fans can stream the Incredible Dog Challenge, the National Dog Show and more on the Incredible Dogs hub on Peacock.
“We are very excited to add another layer to NBC Sports’ longstanding and successful partnership with Purina,” said Gary Quinn, Vice President, Programming & General Manager, Owned Properties at NBC Sports. “The Purina Pro Plan Incredible Dog Challenge will take viewers across the country, from Florida to California to St. Louis, as they’re shown the very best that canine sports has to offer, filled with top-notch storytelling and thrilling action.”
For more information on the Incredible Dog Challenge visit purina.com/pro-plan or visit the Purina YouTube page to see highlights from previous years.
2024 PURINA PRO PLAN INCREDIBLE DOG CHALLENGE SCHEDULE
| Day | Event | NBC/Peacock |
| N/A | Eastern Regionals | Available to stream on Peacock |
| Sun., Sept. 8 | Western Regionals | 2 p.m. ET |
| Sun., Dec. 1 | National Finals | 3 p.m. ET |
Short URL: https://caninechronicle.com/?p=301528
Posted by Liz
on Aug 28 2024. Filed under Current Articles, Featured.
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