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In 1970, Nike had a new athletic shoe they planned to bring to market. At the last minute the product release was delayed. This meant their whole ad campaign for that month around this shoe was also delayed. What could they do to fill the pre-bought ad space at the last minute? According to Terri Langhans, a Certified Speaking Professional who wrote a blog post about this, Nike asked their ad company to come up with something that would “just pat runners on the back.” What the agency came up with completely shifted the company’s focus in advertising into the new millennium.
January 1st, 2015 | Posted in Current Articles,Editorial,Featured | Read More »
Whether you have made the decision to breed your first litter or your next litter, your decision provides you with a wonderful opportunity to become more knowledgeable about the history of your breed and the make-up of some of your favorite stud dogs. For those on tight budgets, the mixing and matching of pedigrees on paper is safer and a much more cost-effective method than experimenting with your cherished grand champion. Your pedigree research may even be the key that cracks the code and unlocks the secrets that could prove crucial to future breedings that just might create a new dynasty of canine superiority.
December 31st, 2014 | Posted in Current Articles,Editorial,Featured | Read More »
Arnold Burges, the father of the American studbook, often cited 1876 as the pivotal year when breeders switched their allegiance from undocumented Gundogs to registered purebreds. It’s traditionally considered the point when the concept of one ideal type became generally accepted. But it also signaled another profound change in dog breeding philosophy, the irrevocable rift that forever stranded Gundogs on opposite shores of bench or field type.
December 30th, 2014 | Posted in Current Articles,Editorial,Featured | Read More »
“Honey, did you see Abby’s special lead when you unpacked the camera bag?” Often when we are preparing for an upcoming show or trial, the things we worry about remembering are the special lead that got dropped into the wrong bag, because the tack box was already packed up. Or an extra memory chip for the camera so we can take lots of pictures of that up-and-coming young dog we are thinking of breeding to in the future. Those things are important, but there are other things that we may be inclined to forget or ignore that are even more important.
December 29th, 2014 | Posted in Current Articles,Editorial,Featured | Read More »
As a rule, dog people aren’t crazy about dog books. Most of them are justifiably considered rehashed content written by people who know less than we do. Therefore, I’m going out on a limb with this recommendation, but in this case, you gotta have it.
December 28th, 2014 | Posted in Current Articles,Editorial,Featured | Read More »
The pack has expanded! The American Kennel Club® (AKC®) announced today that the Spanish Water Dog, Cirneco dell’Etna, Bergamasco, and Boerboel gained full AKC recognition. This brings AKC’s roster of recognized breeds to 184.
“The AKC is thrilled to recognize these four very unique breeds,” said AKC Spokesperson Gina DiNardo. “While each of these loveable dogs differs in temperament, exercise, and grooming needs, they make wonderful companions to a variety of people. We’re glad to give dog lovers more breed options to fit their lifestyle.”
December 26th, 2014 | Posted in Current Articles,Editorial,Featured | Read More »
by Amy Fernandez Carefully crafted bloodlines are the bedrock of breed type. They are nurtured over the course of countless canine and human generations, and stamped with the personal convictions of dedicated breeders. The dog world lost another source of this rare commodity on December 11, 2014 when Robin Gianopoulos lost her long courageous battle […]
December 24th, 2014 | Posted in Current Articles,Featured | Read More »
By Amy Fernandez This week’s mainstream dog news put German Shepherds in the spotlight, specifically Bella, the nine-year-old pet of a recently deceased Indiana woman. As a responsible owner, her will included provisions for him. And it has ignited that perennial powder keg of social media. Since the story broke, Connie Lay has been labeled […]
December 19th, 2014 | Posted in Current Articles,Featured | Read More »
by Amy Fernandez One aspect of Westminster is predictably devoid of the thrills and surprises that keep us coming back. Exhibitors collectively dread those endless hours of benching. It’s hard to imagine what it was like when show regulations required all exhibits to be benched throughout the show, which customarily ran four or five days. […]
December 8th, 2014 | Posted in Current Articles,Featured | Read More »
By Amy Fernandez One of the most interesting aspects of Westminster’s long history is the fact that its evolution parallels the evolution of the American dog show. The slick glamour that defines it today belies its kinky, homespun past. Along with an avalanche of technical and management disasters, early shows featured a panorama of bizarre […]
December 2nd, 2014 | Posted in Current Articles,Featured | Read More »
