Kennel Marketing – Part 4

BY ATTILA MÁRTON

It’s a myth that everything is free on the internet. However, users’ habits show that much content is still easily accessible and can be used freely. However, that’s not true. The law is there to protect intellectual creations, including photos. Copyright protects the creator of the work, and if they do not consent to the usage of the creation, you are not allowed to use it. If you intentionally download a picture and use it somewhere else for your own purpose, whether for profit or not, you can be sued. The good old right button click on the mouse might trigger off an attack byan angry photographer, and possibly their lawyer.

If you want to enhance your presence and other people’s opinions of you by looking professional on the web, you probably will have to dip into your pocket for some cash. You do this every day, anyway. You spend on clothes, a visit to the hairdresser, and you take a shower. These things cost money, too. Pictures and other supplementary things that are of good quality belong in this category–things of value, too.

In case you decide to hire a professional photographer to take some pictures of your dog or you, you might wish to write a contract including how, how many times, and where you are allowed to use the pictures. Make sure you also clarify where and how the photographer wants to use the photos of you and your dog. Imagine seeing your photos somewhere that’s embarrassing or the photographer receiving money for that image without you being aware of it.

Let me complicate matters even further. If someone else is also in the picture (your handler or the pretty girl from next door posing with your dog), their consent is also needed for the public use of the picture. Otherwise they might sue you if they see the picture. This is just paperwork, but the law is law and, with a little care, you can protect yourself from a lot of possible problems.

COMPOSE IT

Composition means completion and design. Regarding a picture, it means that it’s complete. It shows what you want to express and has an effect on the viewer. It has to convey emotions you wish to show and the way you wish to show them. It might sound like a cliché but you need some forethought here. If you know which user interface the work will appear on, work out what kind of pictures you want to communicate with, what you want to express and how. If you always show show pictures, it gets dull after awhile, no matter how proud you are of your achievement. If you always post pictures of puppies, they might look boring after a while, even if they are cute. A picture of your dog posing is important, especially to another breeder, but a picture like this has little life in it. Monotony results in indifference. The best solution to spark interest is to provide variety.

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Posted by Alex on Jul 13 2016. Filed under Current Articles, Featured. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.