The Big E – Exact Word
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By Elaine Lessig
More and more, I have come to respect the need to find the perfect word in both my conversation and writing. It is no longer productive to use vague language in our human discourse. Choosing a word which exemplifies precisely what we need to communicate cuts through the debris and gets right to the point. Think of it as choosing the fastest route on MapQuest rather than taking the slower back roads. Yes, you get where you are going, but it takes longer and you may get lost. We tend to prefer the mile markers and exit numbers to the town and street names which need to be found.
All this gelled for me while I was driving home from Westminster early on the Monday morning after the show. I turned on the car radio. Considering the traffic and rain, I thought that hearing road reports would be helpful. I estimated the trip home would take approximately ninety minutes, barring any delays. Being in close proximity to home, I had on a station that I knew would provide information and early-drive entertainment. Along with all those good things, there were innumerable commercials for everything and anything you can imagine.
It was not very long before I crossed over the Hudson River on the Mario Cuomo Bridge, surprisingly free of traffic for a Monday morning. I listened to the traffic report and then the weather, too. A series of commercials followed. One of them caught my attention. A woman, claiming to be a satisfied customer, was extolling the virtues of a brand of fruit and vegetable capsules which improved her overall general health. The actual words she used were, “I admonish you to use it!” “Admonish?” Why would you severely reprimand someone to try a good product?
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Short URL: http://caninechronicle.com/?p=206463
Posted by Jane Alston-Myers
on Jul 14 2021. Filed under Current Articles, Featured.
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