Purina Pro Plan Launches Its $1 Million Westminster Kennel Club Dog Show Bracket Challenge

Fans at Home Could Win One Million Dollars by Predicting Winners

Purina® Pro Plan® has fueled the last nine Westminster Kennel Club Best In Show winners* and knows what it takes to make a champion – do you? On Monday, February 15and Tuesday, February 16 more than 2,800 elite dogs from across the country will gather in New York City to compete for top honors at the 140th Annual Westminster Kennel Club Dog Show, presented by Purina Pro Plan. This year, the brand is hosting the Purina Pro Plan $1 Million Westminster Kennel Club Dog Show Bracket Challenge – the first-ever bracket challenge for a canine competition – giving dog-lovers and sporting enthusiasts alike a new way to get in on the Westminster action. Pick a perfect bracket – including all seven group winners and Best In Show – and you could win $1 Million.**

To enter, fans can visit www.DogShowBracket.com and choose one winner from the Hound, Toy, Non-Sporting, Herding, Sporting, Working, and Terrier groups, and from those winners, one overall competitor they believe will win “Best in Show.” After completing the bracket, entrants can cross their paws and tune into the Westminster Kennel Club Dog Show, February 15th at 8 PM EST on CNBC and February 16th at 8 PM EST onUSA Network to follow their bracket in real time. If their selections all match the actual winners, they could win$1 Million, with the prize being split evenly among all winning entries.

“Whether it’s the Beagle or the Golden Retriever, we know that everyone has a favorite when it comes to Westminster,” said Christi Maginn, Brand Director, Purina Pro Plan. “We’re excited to give all the dog-lovers watching at home a new way to get in on the competition as they cheer on their favorite breeds alongside the ‘champion’ dog in their own lives.”

To help guide fans in their selections, Purina Pro Plan has partnered with Joe Lunardi, expert in “Bracketology” – the “art and science” of predicting the teams in college basketball’s most famous tournament – to complete his own bracket and provide an expert opinion on the top dogs to watch. Lunardi’s picks will be announced in the days leading up to the Dog Show.

Fans can follow @ProPlan on Twitter, Instagram and Facebook for live Westminster coverage and behind-the-scenes action and use #WKCDogShow to join the $1 Million Westminster Kennel Club Dog Show Bracket Challenge conversation.

Purina Pro Plan has a rich history in the sport of purebred dogs and has helped elevate some of the world’s top dogs to great success through innovative products and exceptional nutrition. The “Best in Show” title has been held by a Purina Pro Plan fed dog for the last nine years*, and the brand aims to continue its legacy again this year.

Live coverage of the WKC Dog Show, featuring the Hound, Toy, Non-Sporting and Herding Groups, will be televised from 8 to 11 p.m. EST Monday, Feb. 15, on CNBC, live from Madison Square Garden. The show will culminate from 8 to 11 p.m. EST Tuesday, Feb. 16, on USA Network with judging of the Sporting, Working and Terrier Groups and Best in Show.

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Posted by chesliepickett on Feb 2 2016. Filed under Featured, The Buzz. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.