Celebrate the National Dog Show Presented by Purina® and the Holiday Season by Thanking Your Favorite Pooch to Benefit Canine Health Research
In celebration of the National Dog Show Presented by Purina and the Thanksgiving holiday, Purina invites dog lovers across the world to share why they are thankful for their four-legged friends and how they show their thankfulness through its #DogThanking initiative.
Dog owners are encouraged to log onto Facebook, Twitter or Instagram to post photos or videos showing how they thank their beloved dogs by using the hashtag #DogThanking. For every original post submitted through November 27 using the hashtag and tagging @Purina, Purina will donate one dollar to the Canine Health Foundation—up to $50,000—to help further pet health research. Submitted videos, photos and posts may be featured during the National Dog Show Presented by Purina on Thanksgiving Day.
“Pets bring so much joy to our lives, it’s important we show our appreciation,” said three-time U.S. national champion and Olympic figure skater Johnny Weir, who will serve as a correspondent for this year’s National Dog Show Presented by Purina. Weir kicked off the #DogThanking initiative for the second year in a row with his pet Japanese Chin, Tema.
“Tema provides so much happiness and comfort for me, and I love showing him how thankful I am to have him in my life,” Weir said. “Purina’s #DogThanking initiative is really about dog owners celebrating their pets and how their lives are better together. I encourage pet owners to share their posts so we can raise funds to support pet health research.”
The National Dog Show Presented by Purina will premiere on Thanksgiving Day on NBC at noon in all time zones. For the 15th year, the show will bring canine competition and entertainment to America’s viewers and crown one of America’s great dogs as its 2016 champion. More than 1,700 dogs representing more than 175 breeds will vie for Best in Show honors. The show is watched by more than 20 million viewers annually.
Beloved TV personality John O’Hurley, best known as “J. Peterman” on Seinfeld, will serve as show co-host, along with veteran dog show analyst David Frei. Mary Carillo will join Weir and former U.S. Olympian ice skater Tara Lipinski as National Dog Show correspondents.
For more information about the #DogThanking initiative, check out Purina on Facebook (www.facebook.com/Purina), Twitter (www.twitter.com/Purina) and Instagram (www.instagram.com/purina).
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