Pedigree Casts “A Vote For Good”

A Social Experiment Shows How A Common Love of Dogs Can Bring Us Together

During a time that our country is very much divided, the PEDIGREE® Brand has released a new video as a part of their FEED THE GOOD™ campaign that sets out to find the common ground that connects us all. The video, titled “A Vote for Good” and created by BBDO New York, brings to life a social experiment demonstrating that even among the most fervent supporters of our presidential candidates, one thing that unites us is our love of dogs.

To communicate the message in a powerful way, the brand sent an actress with a “lost” dog to attend political rallies dressed in support of the opposing candidate. The video captures a variety of emotions and reactions – beginning with hesitance and ending with acceptance.

“The message in ‘A Vote for Good’ is true to the core of the campaign that dogs bring out the good in all of us despite our differences,”said Craig Neely, Vice President of Marketing at Mars Petcare. “We only hope that we can play a small role in reminding people that we have more in common than we might expect.”

The PEDIGREE® global FEED THE GOOD™ campaign is based on the simple insight that dogs and people benefit each other. Since the campaign launched in 2015, PEDIGREE® has created impactful content demonstrating the positive power of dogs in our lives.  “A Vote for Good” is the latest installment of thought-provoking work created by the brand to spark conversation about the role dogs can play in bringing people together in even the most unexpected circumstance.

“We wanted to put something out there that offered a different message than what we are seeing in the media – that deep down we are more alike than different,” said Greg Hahn, Chief Creative Officer, BBDO. “This is true to Pedigree’s core belief that dogs bring out the good in us.”

For more information on the FEED THE GOOD™ campaign, visit www.Pedigree.com and check out the FEED THE GOOD™ videos at YouTube.com/PedigreeBrand. Find us on Facebook.com/Pedigree and Twitter.com/PedigreeUS.

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Posted by chesliepickett on Nov 8 2016. Filed under The Buzz. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.