Purina Beyond® Purées Voted Product of the Year 2016

Natural Mix-In Chosen through a survey of 40,000 Consumers

Purina® Beyond® announced today that their line of Purées has been awarded the 2016 Product of the Year in the Pet Food category, an award celebrating innovation and consumer confidence. Purées are a natural meal mix-in made with human-grade ingredients plus vitamins or minerals that makes it easy to add extra nutrients to your dog’s diet. Simply squeeze any of our Purées onto your dog’s dry food and mix it in to help support a healthy immune system, digestive system, or skin and coat.

“We’re extremely honored to receive this prestigious award from Product of the Year USA,” said Kristen Aldenderfer, Beyond brand manager. “What makes Beyond different from other natural pet products is the expertise and care that goes into each product, and we’re thrilled to have received an award from thousands of consumers that recognize our commitment to quality and innovation that goes into our products.”

Product of the Year is the world’s largest consumer-voted award where winners are backed by the votes of 40,000 consumers in a national representative survey conducted by research partner TNS, a global leader in consumer research

“Nearly 50,000 new packaged goods products are introduced each year,” said Rich Fryling, Managing Director, Product of the YearUSA. “Our research shows that 44% of consumers are more likely to purchase a product recommended by 40,000 shoppers just like them.”

Product of the Year accepts entries each year from consumer packaged goods that demonstrate exceptional innovation and were launched within the previous year. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through the TNS survey of 40,000 consumers.

For more information about Beyond, visit beyondpetfood.com or follow us on Instagram, Facebook or Twitter.  For additional information and high-resolution images of the 2016 Product of the Year winners, visit productoftheyearusa.com.

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Posted by chesliepickett on Feb 22 2016. Filed under Featured, The Buzz. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.