Pedigree Brand Releases The Newest Story In Its Feed The Good Campaign

In honor of Blindness Awareness Month, PEDIGREE® Brand has released a new video, “Dark to Light,” which tells the story of Liz Oleksa, a single mother whose eyesight suddenly deteriorated one day, leaving her blind. The video highlights how her guide dog, Brice, changed her life, helping her regain independence, confidence and pride.

This moving story is the latest installment in the PEDIGREE® global FEED THE GOOD™ campaign created by BBDO, which is based on the simple insight that dogs and people benefit each other. Since the campaign launched in 2015, PEDIGREE® has created impactful content sharing the stories of dogs and humans helping each other and sparking conversation about the positive effect dogs have on people. The FEED THE GOOD™ videos provide an emotional look inside touching stories from real life individuals who have found their way with the help of their dogs, like a wounded veteran, Dan Lasko and his service dog, Wally.

“The FEED THE GOOD™ campaign brings to life the PEDIGREE® brand’s commitment to making the world a better place for dogs,” said Melodie Bolin, PEDIGREE® Brand Manager at Mars Petcare. “Through visual storytelling, we have been able to share the heartwarming tales of remarkable dogs and individuals, and the positive impact they’ve had on each other.”

“Dark to Light” provides an experience for viewers that pushes them to rely on auditory cues to follow the story, mirroring Oleksa’s personal journey from darkness to light. The video was also created in a second format that uses descriptive video services (DVS) to voice over the visuals displayed on the screen, ensuring the visually impaired can experience the film as well.

For more information on the FEED THE GOOD™ campaign, visit www.Pedigree.com and check out the FEED THE GOOD™ videos at YouTube/PedigreeBrand. Find us on Facebook.com/Pedigree and Twitter (@PedigreeUS).

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Posted by chesliepickett on Oct 4 2016. Filed under The Buzz. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.