Famous Senior Dogs and Adoptable Rescue Dogs Come Together to Celebrate Launch of Purina Pro Plan BRIGHT MIND Adult 7+

Breakthrough Innovation for Senior Dogs Ages 7 and Older Shown to Promote Mental Sharpness

ST. LOUIS – There are approximately 38 million senior dogs over age seven in the U.S.[1], but many dog owners may not be aware – or want to believe – that their furry-loved one is considered “senior” at age seven. Around this age, the glucose metabolism in his brain begins to change, which can affect memory, learning, awareness or decision making. Purina Pro Plan discovered a way to help promote mental sharpness through nutrition and has introduced Purina Pro Plan BRIGHT MIND Adult 7+, a breakthrough formula containing enhanced botanical oils shown to promote alertness and mental sharpness in dogs seven and older, with visible results within 30 days. To celebrate the launch, the brand will host a senior dog appreciation and adoption event in New York City on Tuesday, June 9 during Pet Appreciation Week (June 7-13). The Purina Pro Plan BRIGHT MIND 7+ Clubhouse – For Senior Dogs Only – will feature areas to sit, stay and play with adoptable dogs over age seven, as well special appearances by a few “celebrity” senior dogs including Mishka the Talking Husky  andChloe Kardoggian.

The Purina Pro Plan BRIGHT MIND 7+ Clubhouse will be open on Tuesday, June 9, in New York City, from 10am – 4pm at 168 Bowery Street. Attendees will have a chance to take photos with famous senior dogs as well as play or relax with adoptable dogs seven years and older from local Petfinder and Rally to Rescue organizations. In addition, renowned veterinarian Dr. Marty Becker will share expert advice and answer questions about owning and caring for senior dogs.

Throughout Pet Appreciation Week, pet lovers across the country can show their support via social media by sharing what’s great about their own senior dogs. For each photo of a seven or older dog posted that includes #MySeniorDog and tags @ProPlan from June 7 – 13, the brand will donate one pound of BRIGHT MIND 7+ – up to 25,000 pounds – to the Purina Pro Plan Rally to Rescue network to help adoptable senior dogs nationwide[2].

Purina Pro Plan BRIGHT MIND Adult 7+ formulas contain a special blend of enhanced botanical oils shown to promote memory, attention and trainability in dogs age seven and older. Owners who feed this formula as a daily diet may notice differences in owner-dog interaction, interest in play and the ability to adapt and cope with change.

“Purina has been working on this nutritional breakthrough since 2003, researching ways to help pets live longer, happier lives,” said Lisa Pacatte, Senior Brand Manager at Purina Pro Plan. “Purina Pro Plan BRIGHT MIND Adult 7+ was created with enhanced botanical oils, an efficient fuel source for the brain, helping naturally nourish their minds to help them think more like they did when they were younger.”

After years of research, Purina experts discovered fatty acids derived from botanical oils called Medium Chain Triglycerides (MCTs) can be used as an additional energy source for the brain. A Nestle Purina study published in 2010 confirmed improvements in alertness and mental sharpness when senior dogs were fed diets that included MCTs. This MCT technology can be found in Purina Pro Plan BRIGHT MIND™ Adult 7+ formulas.

Purina Pro Plan BRIGHT MIND Adult 7+ is available in two formulas including Chicken and Rice and Large Breed for dogs 50 pounds or more. The new formulas are available at pet specialty retailers nationwide as well as on Amazon.com. For more information, visit www.BRIGHTMINDEFFECT.com, or to see real-life testimonials from owners, visit www.youtube.com/proplan.

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Posted by chesliepickett on Jun 4 2015. Filed under Hot Products and Services, The Buzz. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.