EUKANUBA Brand Dog Foods Returns To AKC National Championship As Companion Events Sponsor
Brand Celebrates 16th Year of Partnership with Largest Dog Show in North America
EUKANUBA™ brand dog foods will return to the AKC National Championship presented by Royal Canin and hosted in Orlando, Florida on December 13-18, 2016, as the sponsor of the companion events. This year the brand, which helped the American Kennel Club create the event in 2001, celebrates 16 years of partnership with the largest dog show in North America.
“As a performance dog food brand, EUKANUBA strives to enhance the lives of dogs by providing products with high quality nutrition,” said Brad Wadler, Global Brand Director of EUKANUBA. “After crowning the Best in Show for the past 15 years, EUKANUBA is proud to return to our heritage and focus on the show’s companion title winners. Our partnership with the AKC National Championship this year further demonstrates our commitment to helping dogs compete at the highest levels.”
EUKANUBA will sponsor competitions and show attractions including:
- AKC Agility Invitational: EUKANUBA encourages dog owners to develop a clear understanding of how proper nutrition will help their dog’s performance. To express the brand’s commitment to helping dogs perform at their highest level, EUKANUBA will present the AKC Agility Invitational award.
- AKC Obedience Classic: EUKANUBA believes that in order to inspire good behavior in dogs, positive rewards are essential. As the presenting sponsor of the AKC Obedience Classic award, EUKANUBA will show the brand’s dedication to helping dogs achieve excellence through obedience.
- North America Diving Dogs Championship: EUKANUBA will sponsor the 2016 North America Diving Dogs Championship, a sport where dogs of all breeds compete in both distance and height by jumping off of a dock into a body of water. North America Diving Dogs titles are recognized through the AKC’s Title Recognition Program.
- EUKANUBA booth: The EUKANUBA booth, will feature a BREED SMART™ Hospitality area and brand partner, Canine Companions for Independence. Show attendees who are existing BREED SMART members or members that join the program at the show, will be greeted by EUKANUBA brand representatives available to share the benefits of feeding EUKANUBA products. Booth visitors will also have the opportunity to learn more about the special partnership between EUKANUBA and Canine Companions for Independence, a non-profit organization that provides assistance dogs for people with disabilities. Canine Companions volunteers and assistance dog graduate teams will be present at the booth. Additionally, professional trainers will conduct demonstrations of the dogs’ skills.
“From our showcase on the BREED SMART program to the partnerships with Canine Companions for Independence and the North America Diving Dogs, our focus on performance will be apparent at the show,” said Wadler. “It is a great honor and privilege to continue our support of the AKC National Championship, while making a positive impact on the lives of dogs.”
Visit: www.akc.org/events/national-championship/ to find out more about the show, and the EUKANUBA sponsored events.
Short URL: http://caninechronicle.com/?p=117046
Posted by chesliepickett
on Dec 7 2016. Filed under The Buzz.
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