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Stella & Chewy’s Launches New Raw Coated and Raw Blend Kibble

Stella & Chewy’s, a leader in the rapidly growing freeze-dried and frozen raw segments of the pet food industry, is introducing a family of Raw Blend and Raw Coated Kibble that will be available exclusively in neighborhood pet stores. These new product offerings will make raw more available and convenient, as well as extend Stella & Chewy’s commitment to always go above and beyond for pet parents.

These unique kibble offerings deliver unmatched nutrition as pet parents are increasingly looking for better mealtime options for their pets. Each high in protein, grain-free recipe starts with responsibly sourced proteins like cage-free poultry, grass-fed red meat, and wild-caught fish and made complete and balanced with organic fruits and vegetables. While many kibbles are extruded at high temperatures, Stella & Chewy’s Kibble is gently oven baked in small batches to provide a less processed kibble that’s easily digestible and highly nutritious. Plus, every piece of kibble is coated in Stella & Chewy’s own freeze-dried raw goodness, resulting in a tasty kibble your dog will go wild for. To deliver additional raw nutrition, their Raw Blend Kibble varieties also contain freeze-dried pieces of Stella & Chewy’s Meal Mixers.

“We know there are several kibbles available, but unlike ours, they aren’t gently baked with raw in every bite,” said Marie Moody, Founder and Chairman, Stella & Chewy’s. ”We believe we have created a kibble that is truly unique, consistent with our values, and delivers on feeding ‘only the good stuff’ to pets.”

Stella & Chewy’s was founded in 2003, on a philosophy that there is power in raw food nutrition for pets, and that any amount of raw food in a diet will have a meaningful and positive impact on their health and well-being. From a kitchen in a tiny apartment in Manhattan, to today, the company’s commitment to making the highest-quality and safest food for pets stands true.

“Since the beginning, we have been focused on making raw food readily available and convenient for pet parents,” added Moody. ”From our start in frozen raw, the addition of complete and balanced freeze-dried dinners, to our more recent introduction of our Meal Mixers, we have always believed that less processed food, pristine ingredients, and raw food at any levels in a pet’s diet will be beneficial.”

Stella & Chewy’s Kibble launched nationally April 2017, and will be widely distributed by July of this year. The company is proud to partner exclusively with neighborhood pet stores with this product launch. This kibble launch represents the company’s largest new product introduction in its history as it enters the kibble segment of pet foods.

Stella & Chewy’s Kibble is available in distinctive 3.5 lb., 10 lb., and 22 lb. bags to provide pet parents with size options to keep their homes fully stocked. Raw Coated Kibble is coated with freeze-dried raw goodness, on every piece in each of the four recipes: Grass-Fed Beef, Cage-Free Chicken, Wild-Caught Whitefish, and Chicken for Small Breeds. Two additional recipes of Raw Blend Kibble, Red Meat and Cage-Free, include the same raw coating, but also contain freeze-dried pieces of Stella & Chewy’s Meal Mixers.

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Posted by on May 17 2017. Filed under The Buzz. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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