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Mars Petcare Launches CRAVE – A New Brand Of High-Protein Dog Food Catering To Pets’ Instinctual Desires

Mars Petcare, a leader in the pet food industry, introduces CRAVE™, a new brand of dog and cat food crafted to nourish pets through high-protein, meat-first, grain-free recipes – like the diets of their wolf and wildcat ancestors – providing nutrients for a strong, lean body and energy to chase. Offered at both pet specialty stores and mass retailers at a competitive price, the CRAVE™ brand makes it simple for pet owners to incorporate a high-protein, ancestral diet into their pets’ lives.

“Every dog and cat shares a connection with their wild ancestors – from their natural behaviors to their nutritional needs,” said Eric Huston, Marketing Director, Mars Petcare.  “What sets the CRAVE™ brand apart is that we’re offering specialty-quality nutrition at a price designed for the masses, making it affordable and convenient for all pet owners to implement a protein-rich diet that satisfies their dog or cat’s inner animal.”

Each bag of CRAVE™ food is grain free, and includes no chicken by-product meal, corn, wheat, soy protein or artificial flavors and artificial preservatives. The full 2017 CRAVE™ brand portfolio includes 12 recipes across dry dog, dry cat and wet cat food:

  • CRAVE™ Dry Dog Food: Adult Dog Food With Protein From Chicken; Adult Dog Food With Protein From Lamb & Venison; Adult Dog Food With Protein From Salmon & Ocean Fish
  • CRAVE™ Dry Cat Food: Adult Dry Cat Food With Protein From Chicken; Adult Dry Cat Food With Protein From Salmon & Ocean Fish; Adult Indoor Cat Dry Cat Food With Protein From Chicken & Salmon
  • CRAVE™ Wet Cat Food: Turkey Paté; Chicken Paté, Salmon Paté, Chicken & Beef Paté, Turkey & Duck Paté, Salmon & Trout Paté

CRAVE™ dog and cat food lines are now available in-store or online at major retailers such as Amazon, Chewy, Kroger, Meijer, Target, Ahold, Walmart*, PetSmart and more, and products are already receiving positive reviews**. Dog Food Advisor, one of the most trusted Dog Food reviews sites, has given the CRAVE™ Adult Dry Dog Food line 5 out of 5 stars, noting that the brand is “Enthusiastically recommended.”  In addition, Cat Food DB, a top Cat Food rankings site, has awarded the full CRAVE™ Cat Food line 7.8 out of 10 stars, saying, “CRAVE™ is significantly above the average overall cat food brand.”

The suggested retail price for CRAVE™ products ranges from $11.99-$44.99 (4 and 22lb bags) for dry dog food, $7.49-$32.99 (2-10lb bags) for dry cat food, $1.19-$13.99 (twin pack, multipacks) for wet cat food.

To learn more about the CRAVE™ brand and its protein-rich dog and cat food offerings, visit Find us on and

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Posted by on Jul 26 2017. Filed under The Buzz. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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  • June 2018