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Purina Pro Plan Wants You to Win $1 Million

Dog Lovers Put Their Skills to the Test by Predicting Westminster Winners in Game of “Barketology”

This year’s 144th Annual Westminster Kennel Club Dog Show, taking place Feb. 9 to 11, marks the fifth year of the Purina Pro Plan $1 Million Westminster Kennel Club Dog Show Bracket Challenge, in which dog lovers are invited to correctly predict the seven Westminster group winners and the top prize, “Best in Show,” for a chance to win $1 Million. In 2019, only three percent of participants correctly guessed the Wire Fox Terrier would take home the “Best in Show” title. And despite more than 100,000 bracket entries, the one-million-dollar prize remained unclaimed. Will the fifth time be the charm for passionate Westminster Kennel Club Dog Show fans?

To have a shot at being the first-ever $1 Million winner in the game of “barketology,” dog lovers and sports fans must start by creating their own bracket at Fans must select one winning breed from the Hound, Toy, Herding, Sporting, Working, Non-Sporting and Terrier groups. Then, they’ll select their pick for overall “Best in Show” from those seven groups. In prior years, several bracket enthusiasts have correctly guessed up to six group winners, but the seven group winners AND “Best in Show” remains an elusive feat.

The last (and most enjoyable) step is to watch the Westminster Kennel Club Dog Show on FS1 on Feb. 10 and Feb. 11 at 7:30 p.m. ET to see how their picks stacked up. If their selections match the actual winners, they could win $1 Million, with the prize being split evenly among all verified winners.

“For thousands of Westminster watchers, the Pro Plan $1 Million Bracket Challenge allows them to get closer to the competition they love, and hopefully, see their favorites come out on top,” said Gianna DeiSanti, Brand Director with Purina Pro Plan. “And for us, it’s a way to show the power of what advanced nutrition can do, as many of the handlers of top dogs competing select Purina Pro Plan as their nutrition of choice.”

Purina Pro Plan has a rich history in the sport of purebred dogs and has been the food of choice for elite dogs to excel through nutrition that performs1. Need proof? Twelve of the last 13 Westminster “Best in Show” winners have been fueled by Purina Pro Plan.*

Brackets can be submitted until Monday, Feb. 10 at 5:00pm ET, prior to the first broadcast of the show. Then, tune in on Feb. 10 and Feb. 11 at 7:30 p.m. ET on FS1 for live Westminster coverage and follow @ProPlan on Twitter and Instagram, using #WKCDogShow to join the conversation. For those who miss the action live, a one-hour Westminster highlights show will air on FOX on Sunday, Feb. 23 at noon in all time zones to recap top moments from the full competition.

For more information and Bracket rules, including a Dog Show 101 tutorial, visit

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Posted by on Feb 6 2020. Filed under Featured, The Buzz. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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  • July 2020