The 411 on Social Media

BY WILLIAM GIVEN

Having an active presence on social media can be valuable to both all breed and specialty clubs, and the benefits can be both short- and long-term. Using social media provides clubs with a forum to feature their annual show and share the many activities the club is involved in. It allows clubs to highlight their goals, discuss the issues the club struggles with, and to speak to the results. A club is, quite literally, one click away from updating members and an entire network of friends, fanciers, exhibitors, handlers, judges, and the list goes on.

Many clubs, however, struggle with growing a social media following. In many cases, this is because the club is trying to be in too many places (Facebook, Twitter, Instagram, etc.), that it ends up mired down in a vast social media metroplex. These ten tips can help members make the most of marketing your club; allowing you to connect with friends and followers, and not just locally and regionally, but also nationally and all around the globe. Growing a social media account takes time, but it can be a rewarding enterprise.

GET FOCUSED

It will be much more beneficial to have a strong social media presence on one or two networks than a weak presence spread across many. In part, this is because, as an organization, your audience is going to be limited. Limited, even if your content includes (and I hope it does) obedience, rally, agility, tracking, scent work, trick dog, etc.

Select one platform to start with, that way you can more easily learn how it operates. Obviously, your club is not going to pick that social network randomly. You first have to find out where your target audience hangs out (virtually). You have to be where they will be looking for your content. This way your club can focus its energy on one or two platforms to ensure the type of content that is being posted matches the audience’s interests.

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Posted by Alex on Sep 11 2018. Filed under Current Articles, Featured. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.